They often say that if you want something badly enough, that becomes the driving force to help you to try and attain it. It’s the same in business as an entrepreneur - you need to have driving ambition to help you to achieve the success you crave. Often, the difference between success and failure is just how much you want it and how hard you are prepared to work to get it. Having that ambition doesn’t necessarily guarantee success in life and business, but it will keep you going through the tough times and keep you motivated on your journey. If you look at those entrepreneurs who have achieved significant success, the one thing they share is the drive to succeed, to keep going no matter what hurdles they encounter, to ignore the doubters and keep chasing the dream. There is a famous quote that says: “Ambition is the first step to success. The second step is action.” How true!