In the early hours of this morning when I should have been sleeping but instead was wide awake and my mind was racing through ideas, work schedules, to-do lists (as entrepreneurs, we all know those moments), I read an article on LinkedIn which got me thinking and which I thought I would share this morning. It was published by Women Entrepreneurs Worldwide and written by Cheryl Collins, titled A Comfort Zone is a Beautiful Place, But Nothing Ever Grows There - Not Even You! It reminded me once again about how important it is as entrepreneurs to step out of our comfort zones and continually push ourselves into new, unexplored and exciting territory. It’s what keeps us not only fresh, innovative and reinvigorated as people, but it also ensures our business thinking doesn’t get stale. It’s a way of re-evaluating our business models, experimenting with new ideas, testing new markets, maybe even pivoting in our existing businesses. It’s a way of reconnecting us with our customers, helping us to constantly re-look at their needs, and inspiring us to invent new products and services. So when you look at it as entrepreneurs, perhaps staying in our comfort zones really isn’t that comfortable after all.