The legendary saying that ‘Rome wasn’t built in a day’ holds true, particularly when it comes to the world of entrepreneurship and building a new business, brand and product range. The journey always takes longer than you plan - usually much longer. But you can take encouragement from the fact that some of the most successful, new generation companies and brands that we all know and admire so much today, such as Snapchat, Uber, or Facebook, all evolved over time and were not overnight success stories - much as they might seem like it. Growing a business takes time. It takes continual work to build a great product or service; it takes time to get the essential feedback and market reaction needed to evolve; it takes considerable time and effort to build that critical social following; and it takes a huge amount of marketing to build that customer base. So, it’s okay to enjoy the journey no matter how long it takes, and if you don’t enter the world of entrepreneurship expecting an overnight success, then it will be all the more rewarding when you finally achieve it.