Financial gain is not the primary driving factor for women starting businesses

I recently read and reviewed the brilliant book by Kathey Porter and Andrea Hoffman 50 Billion Dollar Boss: African American Women Sharing Stories of Success in Entrepreneurship and Leadership (read LOAs review of the book). In the book they examine why more women than ever before are choosing the entrepreneurial route and the findings are quite surprising. Kathey Porter says there are many reasons that drive a person to start a business, however, for women, many surveys suggest financial gain is included but is not the primary driving factor. Some of the top reasons include: Opportunity to be their own boss; Greater control of their own destinies; Desire to pursue their passions; Financial gain; Desire for work/life balance; and Flexibility to spend more time with family and children. I am sure these findings will strike a chord with many women entrepreneurs here in Africa.