I was reading an interesting article this week about how women around the world are less likely than their male counterparts to become entrepreneurs because they simply don’t have enough role models around them. And it’s not a case of being able to see superstar women role models to look up to, but instead ‘everyday women role models’ that they can really feel a connection with and aspire to be like. It’s why we share the inspirational start-up stories of ordinary women entrepreneurs doing extraordinary things from our Lionesses of Africa community each and every day - to show what’s possible. The article went on to suggest that women need to see on a regular basis people just like themselves successfully building businesses and brands, creating great products and services, and become fulfilled entrepreneurs, as it shapes their view of what is possible. The bottom line is that we need more everyday, successful women entrepreneur role-models in our lives to encourage us on our own journeys.
Have yourself an inspired entrepreneurial day! - Melanie