Hire people who buy into your business’s mission

I love that feeling when I walk into the store, workshop or office of a fellow woman entrepreneur and every one of their employees I encounter is a real brand ambassador, someone who really believes in the business and importantly the founder’s vision for it. It’s a special feeling and one that really reinforces how critical it is to hire believers in your business. We all know that as founders, we are our own best brand ambassadors, but we can’t be there 24/7 at the front of the business, selling our brand and products to everyone personally. If we are to grow our businesses, then it’s essential to hire team members who buy into the business’s mission just as much as we do, and empower them to be genuine ambassadors. This will provide them with a sense of ownership, in addition to being employees. After all, our people are our best asset in our businesses, so it makes sense to hire those who share our sense of belief in its potential, and who are as passionate as we are.

Have yourself an inspired entrepreneurial day! - Melanie