I meet so many women entrepreneurs on my day-to-day travels around the African continent who are building businesses that are inspired by their passions or their hobbies. And that’s great, because passion will keep you going through even the toughest times. But one of the biggest challenges they encounter is the practical reality of turning a passion project into a sustainable business - and one that makes money from the outset. For any business to succeed, there has to be a strategy and an ability to make money. It sounds simple, but for many women entrepreneurs who start with a passion project, they are not intentional enough about how they will go about turning passion into profit. That’s why it’s essential to have a sound income generating plan and a strategy for growth to create the foundation for that passion and the business to survive and thrive.
Have yourself an inspired entrepreneurial day! - Melanie