Let’s support our small businesses by buying their products

This time last year, I was in the US when the annual Small Business Saturday campaign was underway (it takes place on 24 November this year). It is a powerful campaign that encourages all consumers to support small business retailers, small independently owned restaurants and cafes, and other independent local businesses. And as a campaign, it works, it has a real impact. In a country that is built on a foundation of small business (companies with less than 500 workers account for 99.7% of all businesses in the US), it sends a message to the rest of the world that small businesses grow strong countries. In Africa, we need to see the same respect and support for the power of small businesses to make a strong economic impact. As consumers, we also need to recognize that when we buy our products and services from small local businesses, we are helping to grow our local economies and to contribute to all our futures. So, let’s all make conscious decisions to buy our products and services from our fellow entrepreneurs, and contribute to helping Africa fulfill its economic potential.

Have yourself an inspired entrepreneurial day! - Melanie