by Catia Mondlane 

In the heart of the entrepreneurial wilderness, discovering the ideal product that not only survives but thrives in the market is a journey akin to an epic quest. Picture this: I once sold an array of products - soaps, lotions, oils, and facial masks - all coexisting in a bustling marketplace, each one vying for attention, much like lionesses hunting for the juiciest prey. However, faced with tough decisions, I strategically shifted my focus to a single product: the powerful Moringa soap.

by Catia Mondlane

In the vibrant landscape of professional life, the decision to leave the familiar terrain of a job to embark on the entrepreneurial journey is akin to standing at a crossroads, pondering the paths that lead to passion and independence. For women considering this leap, the journey is not merely a career transition but a dynamic dance between the advantages and disadvantages that shape the narrative of entrepreneurship.

by Catia Mondlane 

The key to keeping your business resilient through change and uncertainty is to have a flexible business plan. This means creating a plan that can adapt to changing circumstances, whether it's a sudden shift in the market, unexpected challenges, or new opportunities. Start by identifying the core values and goals of your business. These should remain consistent even as your strategies change.

by Catia Mondlane 

Digital marketing is like being a master chef in the kitchen, except instead of cooking up delicious meals, you're cooking up sales. The ingredients? Search engines, social media, email, and mobile apps. The recipe? A well-executed digital marketing strategy that can help you reach a wider audience, generate leads, and convert them into paying customers. Just like a chef needs to know the basics of cooking, you need to understand the basics of digital marketing to boost your sales.

by Catia Mondlane 

Are you tired of working for someone else and ready to make it big with your skills? Well, hold on to your hats, because it's time to get excited! The first step is to take a long hard look at yourself in the mirror and assess your strengths, weaknesses, experiences, and achievements. Then, ask yourself, "How can I sell this to the world?"

by Catia Mondlane 

Let's talk about being your own boss. Self-employment is when you're the captain of your own ship. You're in charge of everything - from marketing to finance to administration. It's like being a one-person show, except you're the whole cast and crew. And hey, it's not just for lone wolves! You can have a small team to help you out.

by Catia Mondlane 

Everyone makes mistakes, but not everyone knows how to use them to their advantage. When it comes to customer service, failing forward can actually help you serve your customers better. Failing forward means taking risks and making mistakes but learning from those mistakes and using them as opportunities for growth. It's about embracing the learning process and not being afraid to try new things.

by Catia Mondlane

First impressions are essential in sales as they can make or break a potential deal. Customers often make judgments about a salesperson within the first few seconds of meeting them, based on their appearance, body language, and communication skills. To make a good first impression, it is important to do your research, have all the necessary materials, practice your pitch beforehand, dress professionally, arrive early, and learn how to read people. Additionally, it is important to be confident and personable, as first impressions are crucial in sales.

por Catia Mondlane

Atualmente, a ideia de ser empreendedora tem sido o tema principal. Desde pequenas campanhas comunitárias a grandes plataformas internacionais que não só venderam a ideia de que o empreendedorismo é o caminho para o sucesso e a independência financeira, mas também adotaram recentemente o método inclusivo onde os programas de empoderamento das mulheres têm sido o principal alvo do momento, não só encorajando-as, mas também financiando os seus brilhantes projetos.

by Catia Mondlane

Nowadays, the idea of ​​being an entrepreneur has been the main theme. From small community campaigns to large international platforms which have not only sold the idea that entrepreneurship is the way to success and financial independence, but also recently adopted the inclusive method where women empowerment programs have been the main target of the moment, not just encouraging them but funding their brilliant projects.

by Catia Mondlane

A new year indicates the beginning of a new cycle and certainly the renewal of hopes and positive expectations. On the one hand, it’s an opportunity to take advantage of the natural inclination most of us feel, to start the new year with new goals and aspirations both professionally and personally. On the other hand, one can consider how the business is doing so that one can implement some changes in terms of purpose and steps to take.

by Catia Mondlane

The Coronavirus flare-up is stirring up the worldwide economy for huge scope, minimal expense business thoughts, and On-Demand-Delivery applications which are now all the rage. The world is scrambling hard to battle the current and impending financial results of this dark swan occasion, yet this could be a thrilling chance to ponder a business thought for what's to come.

by Catia Mondlane

The current pandemic has opened up the entry way for new and extended business openings as purchasers adjust to post-COVID life. The effect of COVID-19, especially on the business world, couldn't have been anticipated yet has been an amazing learning experience—particularly for trying business people. Social distancing and remote work have constrained customary in-person businesses like eateries, physical retail and event organizers to get innovative with arrangements and stay relevant, while additionally opening a universe of opportunities s for entrepreneurs to meet shoppers' new and developing needs.

by Catia Mondlane

Business visionaries are inventive, imaginative and risk-taking by definition, so building up a business in or following a pandemic doesn't scare them away. The pandemic showed numerous such visionaries that keep up with their actual wellbeing and develop new business frameworks. In 2020, buyers looked to discover innovative solutions online to forget their challenges, and virtual exercise classes and online courses entered the market with a flourish.

By Catia Mondlane

There is no doubt that the COVID-19 pandemic has placed us in a very uncertain situation, in almost everything and in our daily lives. But the tricky part of this whole situation is having governments that are working to keep their citizens safe, while on the other hand, economies are struggling to remain stable. Nobody was spared, all businesses are facing financial challenges, being forced to adapt to new ways of selling. As we go through the pandemic and organize ourselves for its end, there are several ways for companies to create strategies to make the most of the situation they are experiencing at the moment.

by Catia Mondlane

One thing I have learned from the experiences I have had so far is that clients don’t really care about your problems and whatever you are going through that might create delays or bad services, because they just want the product or service. Trust me, I’m a customer too and when I’m not I have to see things from the clients’ perspective to understand them, and this is why it is so important to know your customers.

by Catia Mondlane, Founder Estética & Cosméticos

When I decided to open a natural cosmetics firm, I was aware that I really had to study and understand at all levels what I was getting myself into. Merely absorbing what people say or think about a certain product they’ve used or had previous unpleasant experiences with wouldn’t get me as far as I wanted. Without discarding how important those were and how they could influence the business’s progression, I really needed to deepen many aspects of each market to bring the ideal visionary concept to life.

by Catia Mondlane, Founder Isabella - Estética & Cosméticos

The COVID-19 driven economy has brought major challenges to many industrial firms and business owners. Now makes it the perfect time to re-evaluate what really creates value, what is critical to clients at this moment, and what would those new offerings and capabilities look like after all.

by Catia Mondlane, Founder Estética & Cosméticos

When I started the organic journey, which wasn’t a piece of cake I have to say, I found very interesting facts about the powerful effects food has on the mind, emotions, and the physical, and how the immune system reacts to different situations.

by Catia Mondlane

The current circumstances have brought a new, unfamiliar and extraordinary market era. It is one where many are being guided to creatively re-think and re-construct their businesses to build resilient companies and bounce-back from any future boundaries. It is becoming clear that the contingency plans previously established are not enough to face the actual situation, and coming up with a plan that could strategically create a positive shift is where many have been focusing their energies. The urgency to implement might be higher than before as each day passes, and uncertainties seem to be greater than sureness.

by Catia Mondlane

With the market dynamics taking place where businesses are tending to be more virtual then physical, it seems that selling services is more promising than products or goods, because when one sells services it is actually selling something untouchable with little or no tangible requirements. This has got many wondering if moving from the provision of single products to continuous service agreements wouldn’t be more profitable, since the customers are provided with a range of models and a variety of solutions.

by Catia Mondlane

As I was writing my business plan, I would easily answer most questions. But when I got to the market section, this was where I would find it very interesting because it was my chance to show how deep were my studies and research. I had to talk about the market in general where I identified the firm’s target market, a detailed segment and its tendencies for growth. But when I got to the competitors subsection I would always pause, think about it and question myself numerous times on how I should answer. Especially the questions that suggest a sneaky behavior where one actually has to find ways to gather other similar companies’ internal information, the type of information they wouldn’t just give to anyone.

by Catia Mondlane

Everything has drastically changed and having to adapt to the new situations hasn’t been an easy task especially when one is used to being outdoors, interacting and building new relationships. When selling a service, one can easily customize to meet a range of needs or even solving specific problems. Since the social distancing began it has been a challenge for many service providers because it might be difficult to describe one’s service to prospects, especially if customers have a hard time visualizing what one does or how can be helped.

by Catia Mondlane

As far as the actual situation has been prolonged, predicting when will it stop and what would be the long term impacts hasn’t been easy, which undoubtedly forces most manufacturers to seriously rethink their operations. We are aware that for one to sell products requires money and space up front. Storing one’s inventory can be challenging around this time, especially if you have a lot of product to sell and not so many customers to buy them.

by Catia Mondlane

The new Coronavirus pandemic has forced most of us to stay indoors, and having to work from our homes seems to be the only way out to survive the current situation. As bad as things seem to get, I truly believe that there is a bright side out of the bad news we have been seeing and hearing about what is going on around the world.

by Catia Mondlane

Who told you that you can’t do or have it all? Well, I’m here to affirm that yes you can do and have all that you want, just with some simple smart moves.

by Catia Mondlane

We were taught to play safe and within pre-established limitations that brought blockages to our mindset and how we approach things in life. As a result we have those that are scared of taking risks to go after their dreams, especially when this requires breaking established behavioral patterns and unconscious boundaries.

by Catia Mondlane

The great thing about creating a business is that there are no limits when it comes to launching new ideas and ways to improve - but one thing is for sure, selling is what keeps it running. The subject of sales gets everybody argus-eyed, searching and learning about it, because people want to sell and want to know how to sell their goods or services effectively.

by Catia Mondlane

A couple of days ago, I was going through my client list because I wanted to find out and understand who my real clients are. I found out some very interesting things - for example, just because people follow you on social media doesn’t mean that they buy from you. In fact, the ones that constantly buy occupy a smaller piece of the pie chart, while the group that only bought once and those that never bought were part of the larger percentage. 

by Catia Mondlane, founder of Isabella Estetica & Cosmeticos

A few days ago I had a conversation with someone which reminded me why I started an entrepreneurial journey. During the chat, I mentioned how talented the person was and the brilliant ideas she had. Interestingly, I asked what was keeping her from starting a business and, as I predicted, she gave me all the excuses you can imagine, but only three of them stood out.