Everyone loves a great bag, whether it’s a trendy backpack, a practical shopper, or a fabulous handbag. For Antoinette Stoltz, founder of accessories company Bobby Yarn, her design inspiration comes from African nature and culture, and her fabrics are beautifully appealing to the eye and to the discerning buyer.
LoA chatted to founder Antoinette Stoltz this month to find out more….
What does your company do?
Bobby Yarn manufactures and designs beautiful, bespoke and unique handcrafted bags. We use proudly South African material to line our bags and use local material produced in South Africa. We make a variety of bags, tote bags, beach bags, shopper bags, sling bags, vanity bags, purses, backpacks, and we have a great kids range of bags. We are a proudly South African company based in Johannesburg, Northcliff. Bobby Yarn caters for both our local and International clients.
“The Bobby Yarn brand was born in 2015 when a love for authentic African design inspirations was translated into a range of affordable and practical bag designs.”
What inspired you to start your company?
I was retrenched about 2.5 years ago and when I was 7 months pregnant. I started sewing lessons as a hobby once my last born was born in January 2016. I made a few clothing items but for the love of bags, and being a bagaholic, I decided to make my own bags. My bag stock was piling up on the dining room table when one day my husband posted on Facebook and asked if anyone would like to order one. That evening I received an order for about 10 bags as a friend was sending them over to Australia as proudly South African gifts, and this is when I decided to make a commercial range of proudly manufactured and designed South African bags.
Why should anyone use your service or product?
Bobby Yarn bags are made locally, using local materials. Our bags are light in weight, bright in colour, and we mix and match our proudly South African fabrics. Our bags represent our country. Our people love them, they are easy to fold up and take with you when you travel. They are well priced and well made. We are a NEWBEE proudly South African brand and our bags are lovely for gifts too.
“By blending modern and contemporary fabric designs with imagery of all things unique to Africa, Bobby Yarn products have managed to capture the essence of Africa.”
Tell us a little about your team
Our team at Bobby Yarn consists of myself, Antoinette (owner), and my amazing, supportive and helpful husband Jason. I have one seamstress at the moment and I also outsource to a level 1 BEE manufacturing company. I have several Agents that sell for me and I target Mommies or anyone that needs extra money.
Share a little about your entrepreneurial journey. And, do you come from an entrepreneurial background?
My Dad has his own business and always encouraged me to make extra money. He taught me to buy and sell as a child. However, all my life I have been in the big corporate world, chasing something I enjoyed doing, but there was always that feeling there has got be something better there for me, what is it?? I like what I do but when someone asks me “do you love what you do?” I would question myself. I worked as an Executive PA all my life and the year I turned 40 my path changed. I was 7 months pregnant and was retrenched. It was devastating ... however, I will never look back and all I can say is I finally LOVE WHAT I DO. Thank you for retrenching me and pushing me to do what I never knew was my destiny. It has been a tough and challenging journey but Oh My has it been exciting. I wake up everyday excited! Every bag we make I love and cherish and get excited about. I cannot wait to see our new and own material designs. They are all exquisite. Watch this space .......
“We make bags from top selling commercial fabrics, as well as custom designed and printed fabrics meaning we are always producing bags out of design that no one would have ever thought possible.”
What are your future plans and aspirations for your company?
My future plans for 2019 are to design and print our own BOBBY YARN unique fabric and get them into more retail stores. My future plan is also to sell on AMAZON. My future plan is to grow my factory and create jobs in South Africa. My future plan is to grow my brand, employ more staff and make many people happy when they purchase a BOBBY YARN Bag - be it LOCAL or INTERNATIONAL
What gives you the most satisfaction being an entrepreneur?
The most satisfying feeling is being able to be me, being able to love what I do and to be able to be flexible with you, my family, and my business - this is called balance!
B A L A N C E is the key word! I simply Love my Family and I Love what I do! Who knew the 40's midlife crisis journey would be filled with so much excitement but yet so challenging.
What's the biggest piece of advice you can give to other women looking to start-up?
The biggest piece of advice I can give to other women is: When the times are tough, the tears are real, the nights are long, and the path is challenging - DO NOT GIVE UP! Put your head down, focus and carry on with your amazing journey you have been given. Think of the good things, the good times, and the first step you made to get to where you are now.
The other piece of advice I can give is, it is imperative to have someone supportive, someone that encourages YOU, someone that believes in YOU and YOUR business/brand, and most of all YOU are the one who determines your future.
Stay positive and no matter what, DO NOT GIVE UP!
Follow and persevere with your dreams!
Contact or follow Bobby Yarn
Why LoA loves it….
Sometimes it takes a change in our personal circumstances, or an event happening in our lives, to make us question the path we are on and encourage us to take the leap to becoming an entrepreneur. That was certainly the case with Antoinette Stoltz, founder of Bobby Yarn. Today, her growing business and wonderfully unique accessory products are testimony to her decision to build a company and a brand. Her fabulous bags are winning fans of all ages, and her ambitions for the future look certain to keep expanding her client base all over the world. Definitely a brand to watch in 2019. --- Melanie Hawken, founder and ceo of Lionesses of Africa