Entrepreneur Advice from Eva Muraya: Don’t expect overnight success

Don’t expect overnight success as an entrepreneur…

“I would apply the principles of the harvest, which is you must dig, clear the land, plant, water the crops… and then hopefully there will be a harvest and sometimes that harvest might be a little bit disappointing. But it doesn’t mean that you can’t go back and sow again.”

- Eva Muraya is the Founder and CEO of BSD Group, an award-winning brand strategy and communications group company in East Africa. It comprises four companies: Brand Strategy & Design Limited, Avid Public Relations Ltd, Whiteboard Advertising Limited and Brandquad Africa Limited, a training consultancy. Eva, a serial entrepreneur, also co-founded Color Creations Ltd, the first (woman-owned) advertising and branding business to gain the global quality management systems standards ISO 9001:2001 Certification, in Sub-Saharan Africa, in 2007. Eva has won numerous awards, including the premier Goldman Sachs Fortune Global Leaders Award. She is an influential advocate for the economic empowerment of women and she co-founded the Kenya Association of Women Business Owners (KAWBO).

More about Eva.