For many successful businesses, it’s all about ensuring they stay on message and have a strong brand identity and digital presence to support that goal. For entrepreneur Samantha Rice, founder of Creative Compass, that’s where her specialist expertise and insights can make the difference.
LoA chatted to Samantha Rice this month to find out more about her approach to working with clients to achieve their visions for their businesses.
What does your company do?
We provide creative media solutions, empowering businesses to achieve their goals through collaboration. Ensuring effective business results through tailored communication solutions. We have extensive experience across various platforms and aim to make the creative space more approachable for business owners. Our goal is to offer creative support and assist our clients in achieving their vision.
"We provide creative media solutions, empowering businesses to achieve their goals through collaboration."
What inspired you to start your company?
I had worked in editorial and advertising and wanted to provide a more personal approach to my clients. I wanted to educate and assist them as to why brand identity and digital presence is so important for them.
Why should anyone use your service or product?
In order to make your business to recognizable as well as memorable you need to have a string brand identity and online presence. In order to communicate with your clients/customers you need to have a very clear idea of who you are and what you want your business to achieve. Our services assist you in delivering that message successfully.
Tell us a little about your team
I am a qualified journalist who has specialized in communication design and brand development. I have traveled through the editorial space as well as the advertising agency side. I have worked across many platforms and have a passion for carving out the creative course for businesses.
"In order to make your business recognizable, as well as memorable, you need to have a strong brand identity and online presence."
Share a little about your entrepreneurial journey. And, do you come from an entrepreneurial background?
My father is an entrepreneur and so for as long as I can remember I have wanted to work for myself. I was never under any illusion of what it takes in order to create a successful business. I have been in business for 4 years now and it is a daily grind on how to compete, improve and stay afloat. In this day and age you need to be dynamic and ever evolving. But at the end of the day working for yourself allows you to reap the benefit of your hard work and not only keeps you motivated but also inspired.
What are your future plans and aspirations for your company?
At this stage I am a sole proprietor but would like to increase in size. I would love to focus on providing more businesses with the tools to communicate with their target market, clients and industry. At the end of the day it is the strategy that is implemented that results in a successful brand.
"At the end of the day working for yourself allows you to reap the benefit of your hard work and not only keeps you motivated but also inspired."
What gives you the most satisfaction being an entrepreneur?
Helping clients achieve their goals provides me with a great sense of achievement and satisfaction.
What's the biggest piece of advice you can give to other women looking to start-up?
It never feels as though it is the right time to take the leap - sometimes you cannot prepare any more, you just need to jump into the deep end and learn how to swim.
Contact or follow Creative Compass
Why LoA loves it….
Being able to help other businesses to realize their potential and make their messages resonate with customers who are often bombarded on a daily basis by different brands takes skill and insight. For entrepreneur Samantha Rice, this is a challenge she relishes, bringing all her experience and expertise to the table, and helping her clients to break through the noise and make their messages heard. --- Melanie Hawken, founder and editor-in-chief of Lionesses of Africa