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BOOK REVIEW: No Fear Allowed: A Story of Guts, Perseverance, and Making an IMPACT by Laura Herring

September 27, 2015 Melanie Hawken
Laura Herring author of 'No Fear Allowed'

Laura Herring author of 'No Fear Allowed'

For all those women entrepreneurs who, at some point during their journeys to building their businesses and brands, have woken up in the middle of the night in a cold sweat, scared as to what to do next in business or in life, and frozen by the fear of failure, then No Fear Allowed is the book for you.

 

Laura Herring, psychologist and successful entrepreneur has lived through some of the most dramatic failures and successes in growing her company, IMPACT Group, and shares them like no other entrepreneur has done in her new book No Fear Allowed. In her personal and business life, she stared fear down and went on to build a $50 million global career transition company. The lessons she has learned throughout her own entrepreneurial journey, and provided at the end of each chapter, suggest what NOT to do as well as WHAT to do, and are as valuable as her inspiring story. If you are an entrepreneur, are thinking of starting a business, or just looking for inspiration from a woman who has been there and done it, this book will blow you away.

 

“I want to share with you my business story, and how it became a success story - not overnight, but one relationship at a time, one sale at a time, one client at a time, one employee at a time, and one failure at a time. I want this book to help ignite a spark under you and help you see how you can truly make a difference in this world, building your dream company.”

About the Author

A pioneer in career/life transition support, psychologist Laura Herring is Founder and Chairwoman of IMPACT Group, a global, WBE-certified career development firm that provides high touch solutions in talent development, global mobility and career transition that drive individual and organizational performance. Celebrating 25 years this year, IMPACT Group is a leader in the human resource consulting space with solutions delivered by dedicated, expert career consultants paired with next generation technology.

Outside of her advisory leadership at IMPACT Group, Laura plays an active role in organizations that focus on the arts and stimulate economic growth in St. Louis and beyond. She was a founding member of the St. Louis Economic Development, chairs the Advisory Board of Leigh Gerdine College of Fine Art at Webster University and sits on the Board of Directors of Webster University and the National Chamber of Commerce National Advisory Board. Laura is a member of the Women's Corporate Directors, the Committee of 200, the Foundation Board of C200 and is presently reviving the Protégé Program at C200, a program she was invited to be part of in 2003. Laura's past boards include the St Louis History museum, Science Center and the Regional Commerce and Growth Association.

Past individual honors for Laura include selection as one of the Top Women Entrepreneurs in St. Louis for multiple years, receipt of The Alliance of Women's Organizations' 1993 "Woman of Achievement" award, and her inclusion in the "Top 50 Who's Who in St. Louis Business" in 1994. She was also a recipient of NAWBO's Distinguished Woman Entrepreneur of the Year Award and the St. Louis Business Journal’s 25 Most Influential Business Women award in 2004. An internationally known speaker, Laura regularly addresses career/life transition issues at global and national conferences, and has been featured in articles in The Wall Street Journal, Washington Post, Boston Globe, St. Louis Post-Dispatch, St. Louis Business Journal, Chicago Tribune, USA TODAY, Newsweek, Fortune, Mobility Magazine and HR Executive. Currently Laura coaches CEOs on growing their companies and speaks to business and university groups about igniting their passion for business. She is also authoring a book, "IGNITE YOUR IMPACT: HOW TO FIRE UP YOUR PASSION FOR SUCCESS," to be released soon. For leisure, Laura enjoys, golf, travel, theater, reading and spending time with her friends and family, notably her husband Mike and her daughter Lauren, CEO of IMPACT Group.

Visit Laura's website: www.lauraherring.com


Why LoA loves it….

In her new book, No Fear Allowed, successful entrepreneur Laura Herring shares her incredible journey, sharing openly the many failures that finally led her to the success she has achieved today. This is a very personal and honest book which reveals many of the challenges that entrepreneurs face every day of their lives, and the ways they find of conquering those challenges. What makes it resonate so powerfully is Laura’s heartfelt personal story of overcoming failure after failure on the road to triumph. It is sure to connect with all those women entrepreneurs who may be going through tough and challenging times of their own right now, providing the comfort of knowing that through sheer guts and determination, those challenges can be overcome and success achieved. Another reason we love Laura’s book is that 100% of the proceeds will go to Breast Cancer research. --- Melanie Hawken, founder and editor-in-chief of Lionesses of Africa
In Essential Tags Books
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Tech FoundHER AFRICA CHALLENGE

MEET THE 10 FINALISTS — We look forward to announcing the winning women founders on 19 November 2025.


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

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LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
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Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
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Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
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Retang Phaahla, a pioneer for South Africa’s indigenous teas
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Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

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Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
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Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri
Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle
Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V
Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie
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Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio
Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

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Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
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Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business

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