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Essential Read: Dream It, Launch It, Live It by Victoria Colligan

April 18, 2015 Melanie Hawken
Victoria Colligan, author, mother, founder and CEO of Ladies Who Launch

Victoria Colligan, author, mother, founder and CEO of Ladies Who Launch

Dream It, Launch It, Live It, the second book by author and Founder/CEO of Women Who Launch, Victoria Colligan, uses as its starting point the notion that every woman is the entrepreneur of her own life. It recognises that no matter what the project, hobby, passion, start-up, business expansion, or career/life change of direction, women are always in the process of launching something. In this enjoyable and highly accessible read, Victoria brings to the table her extensive knowledge and experience of entrepreneurship, combined with over a decade of experience interacting with and interviewing thousands of entrepreneurial women, to make us realise that there is no single formula for success. Instead, there is a mindset change needed if we are to realise our entrepreneurial dreams and live the life we really want to. 

If you are one of those millions of women out there who have long unfulfilled dreams of starting a business, and have great entrepreneurial ideas, but just can’t seem to take the first step, then this is a great book for you. If you feel there is always something holding you back from realising your entrepreneurial dreams, the answer could lie in radically approaching things differently. Dream It, Launch It, Live It, proposes adopting a new life code, changing your emotional blueprint, and acquiring a new and positive mental state that has worked for thousands of successful entrepreneurial women and which is guaranteed to move your life in a new direction. 

“This book constitutes the tips, ideas, advice and observations that I have been evolving and sharing with the Ladies Who Launch community for over 10 years. What I’ve attempted to do here is take the concepts that have worked successfully in the entrepreneurial environment and extend their applications to life, happiness, and success in general, whatever your dreams and aspirations may be. I hope you’ll enjoy, engage, and most important, explore paths for not just living the dream, but living a life beyond your wildest.” 

 

What is interesting about this book’s approach is that it provides insights and quick 5 minute practical exercises, devised by Victoria, that can be introduced into everyday life. She seamlessly merges both mental and actionable journeys that will help to get new dreams off the ground or take existing ones to the next level. What is refreshing is her down-to-earth, conversational yet spirited, voice which guides the reader through key actions and stepping stones throughout the book, which are at the same time both inspirational and supportive. 

About Victoria

Victoria Colligan is a serial visionary with a deep insight into women’s entrepreneurship. As the founder of Ladies Who Launch in 2002, the first new media company to provide encouragement, advice and exposure to women entrepreneurs, Victoria created a platform that blends feminine sensibility with business as it relates to lifestyle, creativity and the bottom line. Victoria has elevated the company to celebrity status with her appearances on “The Today Show,” “The Big Idea with Donny Deutsch,” “ABC News,” “Jean Chatsky Radio,” “CBS News” and the “Morning Show with Mike and Juliet.” Victoria and Ladies Who Launch have also been featured in major print publications and online media sites; including, Entrepreneur, The New York Times, Working Mother, Fortune–Small Business, Time, Cosmopolitan, The Washington Post, Business Week, Women’s Wear Daily, Los Angeles Times, The Wall Street Journal and MSNBC.com. 

Victoria is the co-author of Ladies Who Launch: Embracing Entrepreneurship and Creativity as a Lifestyle. She has also contributed to Chicken Soup for the Entrepreneurial Soul, and is known for her coveted Daily Launch Tips on LadiesWhoLaunch.com, which are circulated to the 100,000 plus community of aspiring and established women entrepreneurs. 

Prior to starting Ladies Who Launch, Victoria worked as director of content and business development for Amsale, a high-end wedding gowns designer, where she re-launched their Web site, started an online magazine and developed numerous profitable strategic partnerships. Victoria began her career as a corporate lawyer at Kelley Drye and Warren in New York. She holds a combined JD/MBA from Case Western Reserve University in Cleveland, and a BA (Hons) from Brown University.

Find out more at www.dreamitlaunchitliveit.com

 

Why LoA loves it….

At LoA, we love the refreshing way that Victoria both inspires and provides practical support to all those women who are aspirant entrepreneurs, but are having difficulty getting started. The book is easy to read, easy to navigate, and makes the reader feel that they have a friend and mentor spurring them on to take the first important steps to becoming an entrepreneur themselves. Importantly, it has been written by someone who has been there, bought the T-Shirt, and can appreciate the ups and downs of becoming an entrepreneur, and therefore has a depth of empathy combined with practical experience and insight. A great read, we love it! --- LoA Editor
 
In Essential Tags Books
← Entrepreneur Advice from Miki Agrawal: Stay focused on your desired outcomeInterview with leading Kenyan techpreneur Dorcas Muthoni →

Tech FoundHER AFRICA CHALLENGE

MEET THE 10 FINALISTS — We look forward to announcing the winning women founders on 19 November 2025.


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri
Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle
Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V
Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie
Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio
Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business

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Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
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Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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