"The world today is filled with opportunities and people are redefining what it means to be an entrepreneur. There are those who have a breakthrough idea and successfully launch it; others see a gap in the market to buy a franchise or an existing business; some establish consulting or advisory services. These are the NEW entrepreneurs and all have in common a passion to pursue a business of their own and have taken action to make it happen." - Shirley Anthony, Author and Entrepreneur
The NEW Entrepreneur is a recognition of the fact that the world of business is becoming increasingly more competitive, globalized and fast-paced, and that entrepreneurs need to find ways of breaking through and standing out in this crowded marketplace. These entrepreneurs need a new set of personal and business skills to meet these challenges and to find the necessary strategies and solutions to help them to succeed. As a highly experienced marketer and entrepreneur, Shirley Anthony is well placed to offer a helping hand to those new entrepreneurs who are trying to find their unique differentiators and make their business journeys a little less daunting. Her book provides some useful insights and tools to evalute new business concepts, acquire new clients, develop high impact marketing strategies and campaigns, and ensuring ongoing profitability and success.
In today’s fast-changing world, people are finding a myriad of new ways to become entrepreneurial. There are those who have a breakthrough idea and start a business from grassroots; some buy a franchise or an existing business; others provide an advisory or a new consulting service. These are the NEW entrepreneurs, and all have in common a desire to pursue a venture of their own.
If you have a yearning to join the ranks of The New Entrepreneur but are unsure how to take that first step, this book is for you… If you are already a business owner, you may benefit from its practical tips and the many insights shared by other successful entrepreneurs.
About the Author
Shirley Anthony is an author, speaker and owner of Marketing Breakthroughs, a marketing consultancy operating for over 20 years. Having initially gained corporate experience in fast moving consumer goods branding, she has consulted in over 24 industries including cellular, information technology, travel, engineering, food, cosmetics, architecture and banking. This diverse experience, together with managing her own consulting practice, has given her first hand insight into the challenges business owners face and possible solutions for overcoming them. She shares her own learnings and those from many other entrepreneurs, in a practical and entertaining style.
Why LoA loves it….
For many aspirant young entrepreneurs starting out on their business building journeys, the challenge of getting your brand out there in the marketplace and making your voice heard above the crowd can be both difficult and daunting. Sometimes, you need some practical help and guidelines to get the ball rolling. Shirley Anthony brings her long track record in creating effective marketing solutions for major corporates and brands to the party, and provides advice and useful steps to achieving the necessary breakthroughs. --- Melanie Hawken, founder and editor-in-chief of Lionesses of Africa