In Nigeria’s rapidly growing fashion retail marketplace, Olatorera Oniru and her soon to be launched new online retail platform are on a mission to contribute to the growth of local manufacturing in the areas of fashion and health & beauty in the country.
LoA spoke to the founder of dressmeoutlet.com, Olatorera Oniru, to find out more.
What does your company do?
Dressmeoutlet.com is Nigeria's foremost retailer for high-quality fashion products, health & beauty products and home-goods. With over 1,000 products to shop from, we retail various sophisticated styles from premium designers globally.
"I love fashion, I love the retail industry, and I love Africa. Beyond that, I have always had the yearn to go entrepreneurial and develop my own empire that would serve as a role model to other startup journeys."
What inspired you to start your company?
I love fashion, I love the retail industry, and I love Africa. Beyond that, I have always had the yearn to go entrepreneurial and develop my own empire that would serve as a role model to other startup journeys.
Why should anyone use your service or product?
Dressmeoutlet.com is very strongly focused on quality. Our business processes are built to ensure that we serve our customers with quality, uniformity and excellence. Dressmeoutlet.com retails the best selection of products sourced locally and internationally, ranging from dresses to shoes, and health to beauty products. Our customer service is optimal as we ensure each individual customer gets the dedicated service they want. We are constantly growing, innovating and developing. See it? Buy it! Our products are such high quality and so affordable.
"We plan to dedicate ourselves to growing dressmeoutlet.com to be Nigeria's most notable retailer with customers globally."
Tell us a little about your team
Dressmeoutlet.com now employs over 5 full-time employees with roles ranging from Head of Quality to Warehouse Manager, to Head of Visuals, to Dispatch Drivers. We are constantly hiring and are projected to grow rapidly within the next year. Interested in working for Dressmeoutlet.com, please send your Introduction letter and Resume/Cover Letter to firstname.lastname@example.org, indicating your profession or the position you are applying for in the subject line.
Share a little about your entrepreneurial journey. And, do you come from an entrepreneurial background?
I love creativity and innovation. I like to see unique creations and developments specifically within the retail sector and specifically relating to goods that change lives for the better. I’m currently a big fan of organic and natural products. I’m also a big fan of handmade goods. Being an entrepreneur is a natural journey for me and I look forward to making people smile and contributing to making high-quality goods more accessible across Africa.
As an entrepreneur, I am currently Head of Quality & Business Development at Dressmeoutlet.com, a fast-growing retail company rapidly becoming one of the leading fashion retailers in Africa. In terms of my background, I have B.Sc. in Business Administration from NC A&T State University and an MBA in Finance, Management & Leadership from Emory University USA. I consider myself a hardworking and ardent entrepreneur who constantly yearns for growth, development and innovation.
"I consider myself to be a young, vibrant and social entrepreneur, and want to make a difference in the lives of people around me."
What are your future plans and aspirations for your company?
We plan to dedicate ourselves to growing dressmeoutlet.com to be Nigeria's most notable retailer with customers globally. We also plan to contribute to the growth of local manufacturing in the areas of fashion and health & beauty. We will also introduce menswear, kidswear and homegoods to our product lines in 2016.
What gives you the most satisfaction being an entrepreneur?
Happy customers give me the most satisfaction. Business growth, comfortable employees and strong market leadership also contribute to me being satisfied as an entrepreneur.
What's the biggest piece of advice you can give to other women looking to start-up?
Start now, find mentors, take risks, grow!
Contact or follow Dressmeoutlet.com
Why LoA loves it….
At LoA, we love women entrepreneurs who have a big vision for their business and who are committed to making that vision a reality. In the case of Olatorera Oniru and her business venture, DressMeOutlet.com, she is definitely a woman entrepreneur on a mission. She is celebrating the best of retail and plans on maximising the power of online to reach her customers with products that will connect with their love of fashion, health and beauty products. She has a big ambition and the energy and passion to match, so look out for Olatorera and her retail brand in the future. --- Melanie Hawken, founder and editor-in-chief of Lionesses of Africa