Co-founder & Chief Product Officer, Useful & Beautiful

With over 17 years of experience in the tech, digital marketing and mobile solutions space, Lynette Hundermark co-founded specialist mobile solutions consultancy Useful & Beautiful. With a passion for developing digital products that are aligned to business goals, Lynette’s appetite for keeping abreast of the latest industry trends is fast establishing her as an expert tech commentator and opinion leader in Africa . She is also  regarded as one of the top 30 most influential women in SA digital marketing. Former apps business director and head of product strategy at Prezence Digital, Lynette developed some of the most successful mobile web and apps solutions in the country. Earlier in her career she served as an enterprise programmer analyst for 8 years the UK. Lynette’s experience spans the petrochemical, retail, financial, entertainment sectors, where she has developed the initial mobile solutions for the likes of SterKinekor, bidorbuy, Hollard, Old Mutual and General Electric, to name a few. Currently she works with her company guiding leading brands in their digital and customer experience initiatives. She speaks regularly at a variety of local tech and mobile conferences and is frequently quoted in South African and African media. She also spends her spare time supporting Women in Tech initiatives and mentoring app students at the University of Western Cape.

Read Lynette's Startup Story here.



About Useful and Beautiful

Useful & Beautiful is a fast growing mobile solutions consultancy, with a specialist focus on mobile technology and product development. Service offerings encompass mobile strategy, design and development with the aim of supporting business goals with the unique qualities that mobile has to offer. Built on 15 years of experience in the mobile and digital space, Useful & Beautiful is passionate about leveraging the latest mobile technology solutions to map out intuitive and seamless user experiences that drive sustainable business value and results. For more info, visit

Read Lynette's Articles