As entrepreneurs, we can often get too caught up with dealing with the day to day challenges of business that we lose our ability to have perspective, to keep focused on the‘bigger picture’, or to think creatively in order to grow the business. At times like these, collaboration may be the key, and that collaboration could take many different forms. Perhaps you need to find a creative collaborator to take your fledgling concept for a new product or service to the next level? Or maybe you need to bring in a technical specialist to help you to develop a new process, app or tool to improve your business systems. It could be that you see your business growth coming from a new market segment that you have no existing foothold in, and therefore collaborating with an existing player in the market to develop a new product may be the way forward. The important thing is to keep your mind open to collaboration, find like-minded companies and fellow entrepreneurs that could share your vision, and importantly help you to realise your objectives. Collaboration can often be the key to growing your business in a new direction.