You would never set out on a journey to an unknown destination without a map, so why would you set out to build a business without a roadmap to take you to your end goal? When you fail to plan an efficient route to realize your long-term business ambitions, chances are it will take a lot longer to get there. So to ensure your business heads in the right direction with a minimum of detours along the way, it’s essential that you put a strategic roadmap in place, reviewing it frequently. A well-designed road map is like a GPS for your business. It keeps everyone moving in the right direction, at the right time, focused on the right objectives, with a clearly articulated vision. And it’s not just big established businesses that need such a roadmap; every business needs a route to success. So make your strategic roadmap an integral part of the way you run your business, it can be one of the most powerful tools you have to keep you and your team focused on the end goal and heading in the right direction.