Every small business has probably experienced that feeling of being overwhelmed when trying to compete with bigger businesses. Yet often it is precisely being small and agile that wins the race. So how do you position your unique brand and business to win customers away from the bigger guys in the market? It starts with specialization, building a reputation for providing a product or a service that is unique or boutique, or that does things differently. Secondly, it’s all about the personal touch, having the opportunity to deliver a more personalized service, one that treats customers as individuals and creates a positive experience. Thirdly, communication is key, using that insight and knowledge of each individual customer to build up a regular touchpoint that in turn builds brand loyalty. Fourthly, smaller businesses are more agile, better able to respond to market conditions or customer needs, producing products or services that resonate. Ultimately, small businesses are at the heart of communities and can deliver unique customer experiences that big businesses cannot, so stop worrying about the bigger competitors and simply focus on what you do best.