Do business and make a difference

There was a time when investors simply looked at a balance sheet and focused on a business’s ability to achieve a return on investment in the shortest space of time. Today, things are much more complex. Investment decisions are made by also taking into account the ability of the business to make money and make a difference. It’s all about creating impact and benefitting humankind at the same time. Investors want to see their money working for them and for the world. So if you are looking to pitch your business to potential investors, ensure your social impact goals are also clearly defined. And ensure you research the philanthropic or corporate social responsibility goals of the investors you are trying to reach, and ensure your own goals align with theirs. It will improve your chances of making that all important connection.