Keep up with the latest business trends

It’s always good to keep up with business trends in the global women’s entrepreneurship space, so the most recent State of Small Business Survey, published by Guidant Financial and online lending marketplace Lending Club, makes for interesting reading. The report highlighted three impactful trends to watch for women in business in 2018. Firstly, the number of women in business is increasing overall, with an 18% increase in the number of women business owners year over year. Secondly, it appears that women are no longer ignoring their personal calling and passions when it comes to starting up businesses. While both men and women had similar reasons for embarking on business ownership (including wanting to be their own boss and growing tired of the corporate grind), the top answer for women was ‘wanting to pursue their passion.’ So you can expect to see women staying very involved in their business after setting up shop. Thirdly, it would appear that in 2018 women are beginning to start their businesses earlier in life with more than half of female respondents in the survey under the age of 50. Interesting trends to watch and see developing in the Africa space over the next few months.