Build a business that harnesses your natural talents

If you have ever wondered why some entrepreneurs just seem to make it in business bigger, faster and more easily than others, it could be because they are harnessing their natural talents better. In the new book Born to Build, authors Jim Clifton and Sangeeta Badal, suggest that an entrepreneur’s natural talents can have a tangible effect on business outcomes. For example, if you are a born risk taker, then you are more likely to invest in new markets or business areas that have a higher potential for growth, as a result leading to higher profitability. This means risk takers tend to build high growth potential businesses. Whereas naturally more creative entrepreneurs will develop new products and services for the market where they don’t currently exist, meaning they are more likely to build edgier, more agile, innovative businesses. And here’s an interesting trend - those with a natural talent for confidence tend to start businesses that are more sustainable, hiring people in the process. By harnessing these natural talents, which in turn affect behaviors, it appears it’s possible to affect outcomes such as business survival or growth.