Becoming an overnight success takes time and hard work

Read the stories of so-called ‘overnight successes’ in business and chances are they really happened over a long period of time, taking lots of hard work and sacrifice behind the scenes in the process. Success comes from putting in the hard yards and laying a strong foundation for sustained business over time. It’s about creating the right products and services at the right time; it’s about getting out there and marketing your business every day, rain or shine; it’s about getting noticed in the marketplace and winning customer hearts and minds. Hopefully, after lots of hard work and energy and ultimately lots of time spent, you reach a critical mass that opens up the marketplace and people start to talk about your business and brand for you, creating that ‘overnight success’ perception. The truth is, as Steve Jobs once said, “If you really look closely, most overnight successes took a long time.”