Have you noticed how many women entrepreneurs have a great product or service, but are let down by a poor or non existent business presence. Their website, social media platforms, and elevator pitch lets them down. Often, you hear the reasons for this situation being there is not enough time or money to spend on getting the marketing done. Yet, here is the sad reality. A business with an inferior product or service that is branded and marketed in a more appealing and professional way will always outperform a superior product with poor marketing and branding. And it doesn’t necessarily mean that you have to spend a lot of money or hire professional experts to get your business noticed. Invest some of your spare time in creating a great looking website, or writing a regular blog - customers always head straight online when looking for products and services. Make sure yours stand out. Keep your social media platforms updated, and communicate with your customers on them each day, even for just a few minutes. And ask your customers to write reviews of your products and services - happy customers can be your best source of marketing. Whatever you do, invest in your business presence, it really does matter.