Build your business one customer at a time

They always say that building your business organically, one loyal customer at a time by their positive ‘word of mouth’, is more sustainable in the long run because those customers in turn become your brand ambassadors. This approach is backed up by one of the most interesting entrepreneurial success stories in recent years, Airbnb. Co-Founder and CEO, Brian Chesky, openly shares the company’s story of building a sustainable brand and business, and so much of it centres on the premise that you need just enough people to fall in love with your product in the early days to make it marketable. He says: “It’s better to have 100 people who love you than finding a million who just sort of like you. Build your business one person at a time. Just focus on 100 people. If they love you, they will market the product for you and tell everyone else. Go to your users. Do one scalable thing, one person at a time. It’s actually so simple, that’s the secret… that’s all you need to do.” Great advice for all entrepreneurs looking to build a business - it all starts with one customer.