Why not every business idea has to be original to be a success

I was sat with a group of women at a television studio last evening waiting to do a live interview, and we were chatting about what it takes to make the leap from the world of corporate to becoming an entrepreneur. One common theme emerged from our chat. It would appear that many potential women entrepreneurs are deterred from pursuing a business because they don't believe their idea is original or differentiated enough for the marketplace to be successful. But the reality is that there are very few truly original ideas, instead what differentiates successful businesses tends to be how they are executed. Just look at the meteoric rise of Uber - when that company launched there were millions of taxi businesses around the world working to a well-grooved business model. Yet, when founders Travis Kalanik and Garret Camp experienced difficulty finding a cab back in 2008 they came up with a simple idea—tap a button on your mobile device and get a ride. What started life as an idea for a mobile app is now changing the transport fabric of cities around the world, using the power of technology to give people what they need, when they need it, at the touch of a button. These mega successful disruptive entrepreneurs launched Uber knowing there were highly experienced and established taxi companies in the marketplace. However, what set them apart was their incredible vision, their ability to harness the power of mobile technology, their execution strategy, and their sheer persistence.