One of my own personal global entrepreneurial heroines has always been Anita Roddick, who sadly is no longer with us, the British businesswoman, human rights activist and environmental campaigner, best known as the founder of The Body Shop, a cosmetics company producing and retailing natural beauty products that have since shaped ethical consumerism. She is a great example of a woman entrepreneur who took a small idea and turned it into a global brand with impact. She originally opened the first Body Shop in 1976 with the aim of making an income for herself and her two daughters with the idea of providing quality skin care products in refillable containers and sample sizes, all marketed with truth rather than hype. By 2004, the Body Shop had 1980 stores, serving over 77 million customers throughout the world. It was voted the second most trusted brand in the UK, and 28th top brand in the world. In 2006, L’Oreal purchased Body Shop for £652 million - quite a business journey for one small idea. Anita Roddick once said: ”If you think you're too small to have an impact, try going to bed with a mosquito."