Harnessing the power of storytelling to connect with investors and customers

Have you ever wondered how some of the biggest and currently most successful businesses in the world, particularly in the online space, manage to maintain their market position? Ask entrepreneurs like Jeff Bizoz, ceo of Amazon, and he will tell you that communication is key - but not just any form of communication - storytelling! He believes that if you want to make a connection between your brand, your investors and your customers, it isn’t about spending vast amounts of money on high profile events or expensive websites, instead it’s all about telling a powerful story. He says: “You can have the best technology, you can have the best business model, but if the storytelling isn’t amazing, it won’t matter. Nobody will watch.” Every entrepreneur can learn this lesson from one of the best in the world, understanding that everyone has a story that’s unique - the power comes from how you tell it and how you connect with your audience through that story.