If you want to stay ahead, get a hat! Old joke, but staying ahead of the pack in business is no laughing matter. It’s competitive out there, no matter what industry sector your business is operating in. So it’s essential to know what those around you are doing, what new trends are emerging, what customers are saying they want - you name it, keeping informed and up to date is critical. You need to be ready to tweak your product or service offerings to capitalise on a new market trend or in response to your customer feedback. You might need to pivot a little (or a lot!) if you spot a new opportunity or a gap in the market. Staying ahead of your competitors is not just a matter of survival, it’s more about being responsive to your valued customers, being innovative, being engaged with your marketplace, and above all, staying relevant and fresh. So, keep yourself informed, get lots of feedback from your customers on your products and services, and stay ahead of the pack. Your business will thank you for it!