Mentoring boosts confidence and business performance

Women entrepreneurs in Africa undoubtedly face challenges when it comes to establishing and growing successful businesses, from getting access to vital markets and funding, to knowing how to launch and market new products and services to key consumer segments. However, mentoring has a vital role to play in empowering women to gain the skills and confidence they need to succeed. Research shows that mentoring of women entrepreneurs, not just at the startup phase but throughout the business journey, helps to boost confidence and boost business performance. But the impact of mentorship doesn’t just stop there. Women mentees frequently go on to share their knowledge with other entrepreneurs, passing on the knowledge they are gaining with fellow women entrepreneurs in their networks and communities. Many go on to become mentors themselves later in their lives. So, ultimately, mentoring has the power to make a huge difference to the success of women entrepreneurs and their businesses on the African continent.