New business ideas need to be exposed to the elements if they are to develop

Many entrepreneurs think that if they have new ideas for businesses, products or services that they should keep them locked away for fear of them being stolen or copied. But the fact is that ideas cannot develop and fulfil their potential if they are kept away from essential critique, testing in real-life scenarios, and possible collaboration with those who can provide the missing pieces. Nilofer Merchant, author, CEO and a Silicon Valley leading authority on creating business strategy to achieve success, has a great take-out on this subject. She says: “Ideas may be born of you, but they are not yours. Like children - your job is to get them ready for the world”.