Why social and emotional intelligence is good for the bottom line

There was an interesting article published this weekend featuring insights on the importance of social and emotional intelligence for entrepreneurs by Simon Baron-Cohen, professor of developmental psychopathology at the University of Cambridge. The article reinforced something that we already intrinsically know, that women entrepreneurs possess a whole range of skills and strengths that make them excellent leaders and decision makers, and one factor that sets them apart is their superior social and emotional intelligence. This can help women entrepreneurs in business in a number of ways - it can help in building strong interpersonal relationships that benefit their businesses; it helps in building trust and growing influence; it certainly helps in building positive and creative working environments; and it undoubtedly is a key success factor when responding to customer needs and desires. Ultimately, it’s good for business, good for brand building, and certainly good for the bottom line.