If there is one thing that entrepreneurs who are providing specific services to their customers are good at, its building relationships. Why? Because they have a constant touchpoint with those customers; they are getting to know them, to know what they need, they are providing a service which makes life better or easier. They are leveraging their skills, knowledge, experience and service offering to develop trusted relationships. And, in business, that’s what matters. Take for example an entrepreneur who has a hairdressing, beauty or wellness enterprise, or perhaps a designer or couturier who is creating clothes that enhance confidence. Every day, they are using their skills to make their customers feel and look better, they are making personal connections, they are building trusted relationships. It’s why it’s so important to hone that skill, study to become a craftsperson or specialist in a particular field, become the best version of yourself as an entrepreneur, so that you can build meaningful and lasting relationships with your clients that are built on service excellence, trust, and mutual understanding.