When you are a startup, there is nothing wrong with thinking big and having big ambitions. But the temptation is often to let initial enthusiasm and excitement for a new venture turn into a need to see results fast, and as a result, trying to start too big in the first instance. and this can cause problems. The trick is in learning how to harness all that passion for the business, but start small and scale as you go. By starting small, it is much easier to keep control of the business, observe what is working and what isn't, learn sound management lessons as you go, and gradually adapt to the market and its challenges. There is no substitute for experience, and by starting small and growing gradually, it enables a valuable learning process to take place. However, it doesn't stop you from continuing to think big and have big dreams for the business in the future!