Celebrating the startup back-story

Have you noticed how in the business world, Bankers, VCs and financiers have a tendency to talk about startups in terms of numbers and graphs - valuation graphs, usage graphs, market share graphs? What they tend to overlook is that every startup has a very personal back-story, and every story has a highly passionate person behind it - the entrepreneur. At the end of the day, the success of a business is very much driven by the passion, energy and sheer determination of the individual who has created it, and their stories are an intrinsic part of the brand value. Perhaps banks, VCs and financiers also need to remember that too.