For any new start-up business, it's an exciting time. There is so much happening and so much potential, yet the future is unknown. Often there is the temptation for start-ups to try and give the impression to potential clients that they are more established by moving into prime new office space, hiring staff, buying a new car, and as a result, maxing-out the credit cards setting up the business. Don't do it! Act like the start-up you are and leave the new office space, new car, staff bills and new credit cards for established businesses. Instead, focus on selling and marketing your business personally, controlling your expenses and better managing your cash flow. Remember that in the early days of your business, a dollar saved is a dollar earned, and people will respect you more for this approach.