When you ask successful entrepreneurs how they achieved their business success, the answers are usually very similar. They will tell you that it is a combination of sheer hard work, guts, determination, a never give up attitude, total belief in a business idea - all those things and more. But ultimately, it is about finding that unique selling point that differentiates what you do, and what you create or offer to your customers, from the rest of the pack. As serial entrepreneur, Richard Branson, says: “To be successful, you have to be out there, you have to hit the ground running, and if you have a good team around you and more than a fair share of luck, you might make something happen. But you certainly can’t guarantee it just by following someone else’s formula.” Wise words!