The importance of role models

I have just been reading the latest Global Entrepreneurship Monitor Women’s Report 2015, which has some fascinating findings, not least of which is the importance of role models. In those countries where there is a high percentage of early stage women entrepreneurs (and Africa has a great number of these) there is also the likelihood that those women know and network with other successful women entrepreneurs. These role models play such an important part in the successful journeys of these women owned startups in Africa, as they offer tangible support, advice, insight and access to useful networks. It reminds us that, as women entrepreneurs, we can all be role models to the next generation of young women startups that are following in our footsteps.