Putting customers at the heart of your business

I was doing some holiday catch up reading this week and came across a fascinating article on the founder of mega retail fashion brand Zara, Amancio Ortega, which told the story of his journey from poverty to one of the fashion retail world’s real game changers. What stood out for me reading the story was that his secret to success was listening to what customers want, understanding that need and responding to it rapidly with quality yet affordable products, and ultimately remaining passionate about the work and the brand. By putting customers at the heart of the business, those customers have become its biggest brand ambassadors. A lesson we can all learn as entrepreneurs!