Think big, think global

Have you noticed a growing wave of interest in, and affection for, all things African around the world over the past year? Whether it is South Africa’s talented comedic export, Trevor Noah, taking the US chat show circuit by storm, or some of Africa’s leading design talent capturing the imagination of the runways of New York, Paris and London. Currently, the world is waking up to the incredible depth of talent we have on the African continent. On the entrepreneurial scene, some of Africa’s most innovative women-owned companies and brands are getting the world to sit up and take notice, and as a result, putting Africa on the map. Companies such as trendy Ethiopian Fair Trade footwear manufacturer, Sole Rebels, headed by the global brand-builder, Bethlehem Tilahun Alemu. The brand is now retailing in over 45 countries and by 2022 is looking to open over 500 new stores worldwide. Bethlehem is just one of a new generation of visionary African women entrepreneurs who think big, and think global.