The art of captivating customers

We all know it’s competitive out there in the marketplace, and as entrepreneurs we know only too well that no matter what our line of business, we are going to have competitors who are offering similar products or services - after all, there is very little that is new out there. Everyone talks about finding ways to distinguish a business from the rest, to identify a unique selling proposition (USP), to differentiate a product offering from the rest of the pack. But the bottom line is that ultimately it’s all about giving our customers a memorable, positive, life-enhancing experience, whether they are buying a product or a service, and that is what makes a business stand out. If we can captivate customers, get them on side, make them feel valued, they become our best sales team out there as they share their great experience with other potential clients.