Don’t give up, persevere!

Steve Jobs, Co-Founder and CEO of Apple once said: “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” There is definitely something to this theory. Speak to most entrepreneurs and they will tell you that through the course of their journey to success, they have had to deal with challenges that would have knocked most people off-course in the early stages.  From bankers saying no to funding; to family members saying an idea just won’t work so why not go and get a real job; to markets saying your product or service is not quite right and needs rethinking. There’s no doubt about it, being an entrepreneur is not for sissies, but the trick is to have belief in your business idea, to work 24/7 until you start to see traction, and persevere, even when the going get’s tough.