Control your own destiny

So, why are so many more women today choosing entrepreneurship as their career paths? As it turns out, women are motivated to launch companies primarily by two things: a desire for control over their lives, and the opportunity to leverage their experience, talents, and fresh ideas in a new way. In the recently published KPMG Women Entrepreneurs: Passion, Purpose and Perseverance report 50% of women entrepreneurs questioned said that what motivated them to launch a company was the desire to control their own professional destiny and to create the opportunity to make an impact. This research finding should resonate with all women entrepreneurs, whether they are creating new products or services that can change the sectors they are operating in, or launching high-impact social entrepreneurship ventures that have the potential to find solutions to some of the most pressing challenges in our society.