Confidence counts

Ask any number of women entrepreneurs what the number one trait essential for successful entrepreneurship is, and they will say that self-confidence is an absolute must. After all, if you personally aren’t confident about your business vision, products and services, then others around you will have difficulty being confident too. Confidence, which goes hand-in-hand with risk-taking, enables female entrepreneurs to make the bold, calculated decisions necessary to unlock growth in today’s disruptive, competitive environment – even when they have more questions than answers. When it comes time to being bold and making calculated risks in business, entrepreneurs need the confidence, leadership, and determination to make the tough decisions that unlock growth.