Being purpose driven pays off

If you look at Africa’s entrepreneurial landscape, there is one thing that stands out. Many of its women entrepreneurs have built their businesses and their social enterprises from a place of adversity, often seeing it as a way of tackling major challenges or obstacles in life, community or country. What all of these women entrepreneurs have in common is that they are hugely purpose driven and extraordinarily passionate about what they are doing. They seem to have started a business for a purpose, to solve a problem, to create a better world and to leave a legacy. They are motivated each day to make a difference through their businesses and their social enterprises, and they are prepared to pivot and adapt quickly in order to respond to the challenges they face. Being so purpose driven keeps them focused on the end-goal, which is always bigger than the journey.