SANDRA CHUMA, journalist & documentary filmmaker based in New York. Read Sandra's articles→
Multimedia journalist and documentary filmmaker based in New York
Sandra is a multimedia journalist and documentary filmmaker based in New York. She is the founder of a production company focused on producing multimedia stories for and about Africa, and in particular about African women. Her passion is telling stories that challenge the negative stereotypes and narratives about Africa typically presented in western media. Sandra is a graduate of Columbia University’s Journalism School. She is a long-time entrepreneur, having previously been a business strategy consultant working with organizations in North America, Europe and Africa.
On a recent Saturday morning in Brooklyn, New York, women and a few men jostled to select from rows of racks of brightly coloured clothes designed in African print. There was barely any elbow room as people squeezed past each other; and the shop assistants could barely keep the racks stocked fast enough. The long lines at the checkout registers were evidence people were spending lots of money. This was the scene at a recent pop-up store hosted by online store Zuvaa.com, which brands itself as ‘A Global Marketplace for African Design’.