Support a fellow woman entrepreneur by buying from her

I have many conversations with people around the world who ask how best they can help women entrepreneurs on the African continent to grow, and there is a very simple and practical answer - buy from them. And that goes for women entrepreneurs themselves. If we all make conscious purchasing decisions to buy from other women entrepreneurs in our network, to procure essential services and products from a fellow woman entrepreneur, then we are helping them to grow and they in turn are more likely to support others in the same way. It’s all about investing in each other through sales, and as a result, growing women-owned businesses and brands that can make a real difference in the marketplace. Something to think about the next time you need to make that purchase, in your personal or your business life.

Have yourself an inspired entrepreneurial day! - Melanie