Caring about your customer’s experience

I was sitting in one of my favourite cafes recently, enjoying a cup of tea and working on my laptop, watching the world go by. I noticed the cafe owner doing something she does very regularly - sitting down at one of the tables in the courtyard, experiencing customer service at first hand. In a relaxed way, she was able to observe how her fellow customers experienced her cafe’s service, their comfort levels, the way the food and drinks were served, the interaction between staff and customers, the overall ambience she was creating. It was her way of putting herself into her customer’s shoes, giving her the insights she needed to find ways of improving the overall customer experience in her cafe. It is precisely this attention to detail and this care for the customer that separates out the good businesses from the great businesses.

Have yourself an inspired entrepreneurial day! - Melanie