Create memorable customer experiences

You know that feeling, when you walk into a coffee shop, store or restaurant, and you are greeted by the owner or staff as friends, made to feel welcome and at home immediately, and then given a great customer experience? It’s what keeps you going back, time and again. I was reminded of this yet again when returning from one of my frequent business trips. My first port of call is always my favourite local coffee shop (although ironically I am a tea drinker, not a coffee lover!). I am always greeted by the amazing staff on arrival, who know my order (a pot of Earl Grey tea) and have it waiting for me at my favourite seat in the window. They happily chat and fill me in with what has been happening in the neighbourhood whilst I have been away, and generally make me feel like family. It’s a truly great customer experience, and as a result, I go back time and again, recommending it to everyone I know. As entrepreneurs, creating a memorable customer experience is a powerful sales tool - and it’s all starts with your people!

Have yourself an inspired entrepreneurial day! - Melanie